The aim of this course is to provide learners with theoretical and applied knowledge on the economics and organizational dimensions of innovation and entrepreneurship. Learners will be challenged to apply principles, concepts and frameworks to real world situations. Various types of market research will be introduced to demonstrate the multifaceted uses of different types of innovations.
By way of introduction, this course will cover frameworks used to evaluate how disruptive and incremental innovations bring about changes in the market by prompting new business models, technologies, and paradigms. Additionally, this course will explain the foundational concepts required to understand the dynamics of today’s multi-sided markets and how to tap into the innovative and entrepreneurial opportunities they make possible. These concepts will be accomplished through online lessons and case studies that focus on specific real world companies, organizations, and initiatives.
Learners will then practice generating ideas that form the basis for potential new businesses and social initiatives. They will practice transforming those ideas through market research, into business pitches – the feasibility of which the class will assess collaboratively. As a result, when learners complete this course they will have a firm grasp on the foundational strategies they need to launch their own entrepreneurial venture and/or successfully innovate
within an existing organization.
Available in Fall 2018.
PREREQUISITE Level 2 or above.