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University Relations: Facebook Advertising Request

If you would like to book and ad / promoted post for distribution from the main Queen's Facebook page, please fill in this form and submit it for consideration. We ask that you initiate this process 10 days prior to when you would like your ad run, to allow time for questions, design work, and to determine if your post can be scheduled as requested into our content calendar. Unfortunately, due to ever-growing demand, we may not be able to support all ad requests.

NOTE: Please be advised that this form will time out after 30 minutes. You may also experience problems submitting the form if you are currently logged into another Queen’s website. To avoid any inconvenience, log out of all other browser windows before completing this form. We also recommend saving your information in a text file in advance so you can copy and paste it into the form.

If you have any questions when you are filling out this form please contact University Relations at 613-533-3410.

Contact Information
Please provide any background information or context for this post (i.e. is it part of a communications plan or campaign? are you working on behalf of another office?), so that we can have a better understanding of what you are trying to achieve by this promotion.
Advertising (for social media promoted posts)
Goal for the ad
Prefered start date and budget
We typically run ads for only 1-4 days with budgets that are under $1,000. We will try our best to accommodate your preferred dates but may not be able to if we have already planned content/ads for these days.
Toggle up/down to indicate the preferred number of days that you would like your post to run. Depending on the amount of budget you have designated we may alter this.
Toggle up/down to indicate your budget. We recommend a minimum of $40-100 for your post to reach a significant number of people ( > 1000 people).
We can also target specific provinces and cities, U.S. states, and other countries. Each one must be listed separately, separated by a comma. For cities, we can specify up to a 50-mile radius around each one.
Detailed targeting
  • Please provide at least 8-10 "interests" (keywords) separated by a comma to help us (and Facebook) match the content of the post to the right Facebook users; the more specific we can get in terms of interests/keywords, the more successful your ad will be because it will reach people with a related interest. Interests can be based on the Fan Pages someone likes or things they have listed in their profile, but we are limited to using words/interests that are already listed/provided by Facebook.
  • Please note: We can only guarantee targeting fans of the main Queen’s University Page. We can also target the fans of another Facebook (by typing the Page name in and seeing if there is a “match”). Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook.
  • To get a sense of interests/keywords available, use your own Facebook account and click on “Create an Ad”. From there, select ‘Engagement’ as a goal and jump to ‘Audience’ in the left-hand column. Under detailed targeting, enter keywords and/or phrases and see if they are listed in the Facebook database. If they do not come up as being already in the database of keywords/phrases, they cannot be targeted.

Read more about Facebook targeting.

Content for Ad
Please provide draft text for your post. For Facebook, 90 characters is ideal. If this is not possible, we recommend limiting the post to 1-2 short paragraphs. Do not include emoji graphics, if you require the use of an emoji please indicate them in text form only (e.g. smile emoji, tricolour hearts emoji, etc.)
Please provide a high-resolution image for use in your ad. If you have a few images that you would like us to consider, please upload them all. Please do not edit or crop the photos in advance of sharing them here. Finalizing a suitable image for your post may involve graphic design work.
Provide a link to where the video can be downloaded for use on Facebook.
Provide a title to use for your video - please limit character length to under 30. Facebook recommends choosing a descriptive title that will make the video easily searchable.
Provide 2-3 words describing the content of the video, this helps the video to be found on Facebook.
If you would like to provide a custom thumbnail please please attach it here. The thumbnail image should be 1200 x 675 pixels.
Provide closed captions for your video (.srt file) for accessibility and also to ensure that people can still engage with your video, even if they don’t have their audio turned on.
Design account codes

Experience and testing has shown that posts with branded images (such as using Queen's colours), often including some text, perform much better than simply using an unadorned photo.

If you are unsure if you need design work or not, please upload your photos and Queen's Marketing will make a recommendation on how to proceed.

(N.B. Completing this form replaces the need to complete a Marketing Services Design and/or Printing Requisition form.)