University Relations: Facebook Advertising Request | Queen's University Secure Forms Service

Contact Information

Name *

Department *

Email *

Project

University Priorities and Goals *

University Priorities and Goals Other...

Description *

Please provide any background information or context for this post (i.e. is it part of a communications plan or campaign? are you working on behalf of another office?), so that we can have a better understanding of what you are trying to achieve by this promotion.

Advertising (for social media promoted posts)

Fund *

Dept *

Account *

Program

Class

Project

Goal for the ad

Goal *

Clicks to website: Reach people who are more likley to click on a link to a webpage

Brand awareness: Reach people who are more likely to pay attention to your brand

Video views: Reach people who are more likely to view a video

Not sure / would like to discuss

Prefered start date and budget

We typically run ads for only 1-4 days with budgets that are under $1,000. We will try our best to accommodate your preferred dates but may not be able to if we have already planned content/ads for these days.

Start date of campaign *

Month

Day

Year

Length of campaign *

Toggle up/down to indicate the preferred number of days that you would like your post to run. Depending on the amount of budget you have designated we may alter this.

Lifetime budget * $

Toggle up/down to indicate your budget. We recommend a minimum of $40-100 for your post to reach a significant number of people ( > 1000 people).

Audience

Locations *

We can also target specific provinces and cities, U.S. states, and other countries. Each one must be listed separately, separated by a comma. For cities, we can specify up to a 50-mile radius around each one.

Age *

Gender *

Languages *

Detailed targeting

Please provide at least 8-10 "interests" (keywords) separated by a comma to help us (and Facebook) match the content of the post to the right Facebook users; the more specific we can get in terms of interests/keywords, the more successful your ad will be because it will reach people with a related interest. Interests can be based on the Fan Pages someone likes or things they have listed in their profile, but we are limited to using words/interests that are already listed/provided by Facebook.
Please note: We can only guarantee targeting fans of the main Queen’s University Page. We can also target the fans of another Facebook (by typing the Page name in and seeing if there is a “match”). Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook.
To get a sense of interests/keywords available, use your own Facebook account and click on “Create an Ad”. From there, select ‘Engagement’ as a goal and jump to ‘Audience’ in the left-hand column. Under detailed targeting, enter keywords and/or phrases and see if they are listed in the Facebook database. If they do not come up as being already in the database of keywords/phrases, they cannot be targeted.