Facebook Advertising Request | Queen's University Secure Forms Service

Contact Information

Name *

Department *

Email *

Project

University Priorities and Goals *

University Priorities and Goals Other...

Description *

Please describe the reason for this promoted post and how it ties in with the universities priorities and goals. What are your goals for this ad? What other projects or initiatives is this ad tied to?

Ad goal *

Clicks to website: Send people to your website

Brand awareness: Reach people more likely to pay attention to your brand

Video views: Create ads that get more people to view a video

Content for Ad

Text for promoted post *

Please provide draft text for your post. For Facebook, 90 characters is ideal. If this is not possible, we recommend limiting the post to 1-2 short paragraphs. Do not include emoji graphics, if you require the use of an emoji please indicate them in text form only (e.g. smile emoji, tricolour hearts emoji, etc.)

Link title

If you are linking to a website/article, please indicate what you would like the link text to be. Facebook recommends a 25 character limit.

Link

Please provide a URL (if this is part of your ad).

Images

Please provide a high-resolution image for possible use in your ad. If you have a few images that you would like us to consider, please upload them all. Finalizing a suitable image for your post may involve graphic design work.

Image

Will you be making / have you made a request for an image/design for Twitter as well? Twitter Request Form

yes

Do you need a similar image/design for the distributed image (600x400) for a Gazette story?

yes

Do you need a similar image/design for a queensu.ca homepage spotlight (430x242)?

yes

Prefered start date and budget

We typically run ads for only 1-4 days with budgets that are under $1,000. We will try our best to accommodate your preferred dates.

Start date of campaign *

Month

Day

Year

Length of campaign *

Please indicate the preferred number of days that you would like your post to run. Depending on the amount of budget you have designated we may alter this.

Lifetime budget * $

We recommend a minimum of $40-100 for your post to reach a significant number of people ( > 1000 people).

Audience

Locations *

You need to be specific as to which countries, states/provinces, and cities you want to target. Each one must be listed separately, separated by a comma. For cities, we can specify up to a 50-mile radius around each one.

Age *

Gender

Default is ‘all’

Languages

We typically do English only, since our language of instruction is English.

Detailed targeting

Please provide at least 8-10 interests separated by a comma to target in relation to the post/content you will be promoting; the more specific you get in terms of your interests, the more successful your ad will be because it will be reaching the correct people. Interests are based on the Fan Pages someone likes or specific things they have listed in their profile. Because there can be many Page names that are a match, there is no way to list ALL the available interests. But there are more general “keyword” interests.
Please note: We can only guarantee targeting fans of the main Queen’s University Page. You can also target the fans of another Facebook (by typing the Page name in and seeing if there is a “match”). Typically larger pages are able to be targeted but not always – it’s hit and miss and up to Facebook.
if you have a Facebook account of your own, you can go to Facebook and click on “Create an Ad” - from here, select ‘Engagement’ as a goal and jump to ‘Audience’ in the left-hand column. Under detailed targeting, enter in your keywords and/or phrases and see if they are listed in the Facebook database. If they do not come up as being already in the database of keywords/phrases, they cannot be targeted.