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Here's to responsible choice

Here's to responsible choice

[photo of Fergie Devins]Fergie Devins, Artsci'84

Fergie Devins, Artsci’84, Chief Public Affairs Officer at Molson Coors Canada, is a key player in the company’s efforts to become–and to become known as—an industry leader in sustainability and green initiatives.

Among the many eco-friendly measures the company has implemented are ones to reduce energy consumption and water usage and to recycle and reuse bottles and other packaging as much as possible.

In 2005 Molson Coors set a goal of cutting its water and energy consumption by four per cent annually going forward.

“Our corporate vision is to be the top-performing brewery in this regard. Having inspired employees and great brands, and being a good corporate citizen are all part of it, says Fergie, who for the past 26 years had been bringing the same high-energy “can-do” philosophy to his job as he did when he served as President of the Queen’s University Alumni Association in 1995-96. “One aspect of our business is the refillable bottle, which requires water to wash. That poses a challenge when it comes to reducing water usage, but we’re striving to be as good as we can be.”

The company also promotes responsible drinking through its “Here’s To Responsible Choices” initiative. In addition, Molson Coors challenges its suppliers to share its “core corporate responsibility values,” and has been making a determined effort to be a good corporate citizen in communities all across the country.

To that end, Fergie notes that Molson Coors provided funding for 11 Canadian Olympic athletes at the 2010 games and the company commissioned a lapel pin to support the National Aboriginal Youth Development Fund.

More routinely, Molson Coors sponsors annual range of campaigns such as Toque Tuesday for homeless people (its national) and has set up a “grass-roots-up” administered fund that supports worthwhile projects and deserving individuals.

The “Molson Coors Community Champions” program operates in communities from coast to coast to coast. “I’m proud of what we’ve been able to accomplish and about where we’re going,” says Fergie.

For more information on Molson Coors sustainability and corporate responsibility initiatives, please visit blog.molson.com/community.

[Queen's Alumni Review 2010-2 cover]