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AVAILABLE EXPERT – Apple announcement on September 9

Tuesday, September 8, 2015

Queen’s University marketing expert, Neil Bearse, will be available to comment on the Apple keynote address taking place September 9 at 1 pm EDT (10 am PDT). It is believed that Apple will unveil a new model iPhone and upgrades to its OSX and iOS operating systems.

“In Apple’s tick-tock product release schedule, this year’s collection of phone hardware and software will largely focused on improving polish and stability rather than introducing blockbuster new features,” says Mr. Bearse.

“Customers should expect improved battery life, better camera technology and faster interactions with the Apple Watch.”

It is also believed that a new line of iPads may be introduced with new features and upgrades. Finally, there is speculation of a major announcement to do with the AppleTV set-top box.

“For many years, Apple has downplayed their involvement in television as being nothing more than a hobby,” says Mr. Bearse.

“Facing increased competition from Google and Amazon, CEO Tim Cook appears poised to release Apple’s first official foray into the living room – a key battleground as the tech industry aims to expand their proprietary ecosystems to entertainment and home automation."

Mr. Bearse is a marketing specialist at the Queen’s School of Business, specializing in digital marketing, social media and mobile technology. He has been interviewed on previous Apple launch announcements, including last year’s iOS8 and iPhone 6/6 Plus launch.

Mr. Bearse will be watching the live stream of the Apple keynote address on Wednesday, September 9. He is available for pre-announcement comment today (September 8) as well as post-announcement review following the event.

To arrange an interview, please contact communications officer Chris Armes (613-533-6000 ext. 77513 or chris.armes@queensu.ca) or Anne Craig (613-533-2877 or anne.craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston with HD-SDI. Please call for details.



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