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Available Expert - Celebrating the Christmas season

Monday, December 12, 2016

This week, a number of Queen's University experts are available to comment on topics relating to the holiday season including healthy sleep, Christmas shopping and family unity during the holidays.

Tandy Thomas (School of Business) is available to comment on smart shopping, retail rituals, brands and Christmas (e.g., Starbucks and their Christmas cups).

“Embedded in our holiday celebrations with friends and families are several brands and companies that have become entwined with the holiday experience," says Dr. Thomas. "Some companies, like Coke, have provided us with iconic images of Santa, while other companies have special holiday offerings that have become entwined with consumer’s views of the season. Starbuck’s and their red cups is one such example. Still, other companies have built hugely popular rituals around their products, with the Elf on the Shelf craze being a notable example. In short, what we have is a festive season that is just as much about brands and marketing as it is about celebrating the holidays.”
To arrange an interview, please contact communications officer Anne Craig (613-533-2877 or anne.craig@queensu.ca) or Chris Armes (613-533-6000 ext. 77513 or chris.armes@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston with HD-SDI. Please call for details.

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