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Available Expert - Major companies cut ties with National Rifle Association in wake of mass shooting

Friday, February 23, 2018

Queen's University business expert Tandy Thomas is available to comment on major companies cutting ties with the National Rifle Association (NRA) this week, following mounting public criticism of the organization in the wake of the mass shooting at a Florida high school. So far, Enterprise, Wyndham, Best Western, First National Bank, Alamo and National have all ended programs affiliated with the group.

“Companies backing away from the NRA is a poignant example of how social media and individuals uniting together is starting to equalize the power balance between consumers, companies, and other large organizations, like the NRA,” says Dr. Thomas. “Consumers are no longer interested in helping companies that don’t share their values. Social responsibility is no longer a great ‘catch-phrase’ that companies can use to bolster their brand image – consumers are now demanding that social responsibility and ethics be embedded in every aspect of a company.”

Dr. Tandy Thomas is an assistant professor at the Smith School of Business at Queen's University. Her research interests lie at the intersection of consumer culture theory and social psychology. 

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