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Available Expert - Queen’s expert speaks to Coca-Cola’s drop in market value after soccer star Cristiano Ronaldo’s snub

Thursday, June 17, 2021

Queen’s expert Laurence Ashworth (Smith School of Business) is available to speak to the Coca-Cola drop in market value and how this may impact celebrity endorsement credibility. Soccer player, Cristiano Ronaldo, removed two Coca-Cola bottles during a European Championship press conference, which coincided with a $4-billion drop in Coca-Cola’s share price.

“It’s an interesting test of celebrities’ power to actually affect purchase decisions beyond the mere exposure they can provide brands,” says Dr. Ashworth.

To arrange an interview, please contact communications officer Victoria Klassen (343-363-1794) victoria.klassen@queensu.ca  at Queen’s University News and Media Services Department in Kingston, Ont., Canada.  

 Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.  


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