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Available Expert - Queen’s University expert discusses impact on consumers and business as regulations loosen

Thursday, June 11, 2020

Queen’s University marketing expert Ken Wong (Smith School of Business) is available to comment on whether government transfers are the only way to help consumers and businesses – especially smaller, local businesses – survive the pandemic. “It is one thing to supplement how much people can spend but quite a different matter to assume they know “how” and “where” to spend to get the most for their dollars” says Wong.

Most of Ontario is planning to move to a Stage 2 reopening phase June 12th. That means that a significant list of businesses, including restaurants, hair salons and malls, will be allowed to reopen in most areas of the province.

“Governments have been quite generous in providing financial assistance to those most impacted by COVID-19. However, perhaps there is a complimentary approach under the notion ‘a dollar saved is a dollar earned’. If you accept that, we should be asking the question how can we make consumers better informed shoppers?” says Wong.

To arrange an interview, please contact communications officer Anne Craig (613-533-2877 or anne.craig@queensu.ca) or Julie Brown (julie.brown@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.  

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.  


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