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Wednesday, February 3, 2016

Queen’s University marketing professor Ken Wong is available to comment on Super Bowl 50, which will be played on February 7 in San Francisco. Professor Wong can comment on a number of topics relating to the business side of the Super Bowl including whether the high cost of ad space is a worthwhile investment, as well as trends in ad content.

Professor Wong can also comment on whether or not outside controversies – such as the ongoing concussion issue or off-field player issues – diminishes the value or attractiveness of the Super Bowl, whether a compelling on-field storyline – such as the possible retirement of Peyton Manning or the rise of Cam Newton as the “quarterback of the future,” will drive viewership, and the cultural impact of the Super Bowl as "more than a game."

"On a political level it is an ad for America and the western way of life," says Professor Wong. "At a more human interest level it is the drama of a near retiring superstar with one last shot at the brass ring. ‎On the commercial side it is a showcase to influence both consumers and the stock market. And, yes, there is a football game and all the angles that interest football fans."

To arrange an interview, please contact communications officer Chris Armes (613-533-6000 ext. 77513 or chris.armes@queensu.ca) or Anne Craig (613-533-2877 or anne.craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston with HD-SDI. Please call for details.

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