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News Release - Online shopping changing the future of Black Friday

Monday, November 20, 2017

Queen’s University business experts Ken Wong and John-Kurt Pliniussen are available to comment on Black Friday (November 24), the day often regarded as the beginning of the Christmas shopping season.

“In the U.S., and increasingly in Canada, Black Friday has served as the start of holiday shopping,” says Dr. Wong. “However, does the dramatic increase in ecommerce suggest this will eventually come to an end? Will Black Friday prices continue throughout the shopping season? This could have impact retailers and consumers quite significantly.”

“Black Friday has been the most crucial shopping event for traditional brick retailers or click ‘etailors’, but new online shopping apps are making it easier to find good, price-focused deals and promotions all year long,” says Dr. Pliniussen. “Soon, consumers will be able to shop like it’s Black Friday all day, every day.”

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