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NFL needs to take care of its image

Thursday, September 18, 2014

Queen’s University marketing professor Monica LaBarge is available to comment on the NFL’s image and corporate sponsorship issues in the wake of all the controversy and turmoil surrounding the league. Among the issues facing the league are Ray Rice’s domestic violence case, Adrian Peterson’s child abuse case and Greg Hardy being charged after attacking his girlfriend.

A number of corporate sponsors have dropped these athletes and Radisson has severed ties with the Minnesota Vikings.

“In an era of increased scrutiny of corporate reputation, where negative customer feedback can travel at lightning speed, the NFL has to realize that it needs to not only take care of its image, but also those of its corporate sponsors,” says Dr. LaBarge. “In many cases, those companies have a better sense of what its own customer base looks like and those customers’ priorities, and nobody wants to be caught out and criticized based on the actions of a third party. In many ways, it is far less risky (and might actually win you points with some of your customers) to drop the NFL and/or the accused players than it is to ride out the controversy.”

To arrange an interview, please contact communication officers Anne Craig at 613-533-2877 or anne.craig@queensu.ca or Rosie Hales at 613-533-6000 ext. 77513 or rosie.hales@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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