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iPhone 6 launches tomorrow

Monday, September 8, 2014

Queen’s University technology expert Neil Bearse is available to comment on the launch of the iPhone 6. Scheduled for tomorrow, the launch is expected to be Apple’s biggest hardware event in years and rumours about the features, specs and style have everyone talking.

“In the wake of Steve Jobs’ passing, the technology world collectively wondered what would become of Apple’s streak of home run products,” says Mr. Bearse. “Given the typical product development cycles in the mobile technology space, tomorrow’s event is widely considered to be the coming out party for Tim Cook’s Apple.

“While Cook might lack the vision of his predecessor, his operational prowess is hard to ignore. This is a new Apple. Hardware and software teams have been re-aligned with a renewed focus on seamless integration between devices. A seemingly more open mind towards bending to consumer trends opens the door to larger screen iPhones, tapping into the fastest growing segment of the global market.  And perhaps most intriguing of all is the string of hires from the fashion space, hinting at a company that is well aware of the challenges of making sure wearables actually get worn.”

To arrange an interview, please contact communication officer Anne Craig at 613-533-2877 or anne.craig@queensu.ca or Rosie Hales at 613-533-6000 ext. 77513 or rosie.hales@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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