Queen's University

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Visual Identity

​Queen's Visual Identity Policy and Standards

A strong visual identity plays an important role in shaping the image of the university. Each time Queen's communicates with its audiences, we have an opportunity to communicate our vision and values.

When a brand is easily and consistently recognizable, it strengthens public awareness. Visual consistency across faculties, departments, and programs is critical in enhancing and raising profile for Queen's.

The impact of our brand is measured not only by what people know about us, and how they feel about us, but by how easily they recognize Queen's and identify with the institution. By following these guidelines, you are protecting one of our most valuable assets - our brand identity.

The Visual Identity Policy for Queen’s is approved by the Board of Trustees and the Queen’s logo and associated marks are trademarked and protected by licensing agreements. The current trademarked Queen’s logo has been a part of publications and communications to local, national and global audiences for over 15 years.

This guide outlines the requirements for using the logo and customization of unit signatures for departments. All campus groups responsible for the production of both print and electronic communications produced by, or for the University are expected to apply these standards correctly.

We all share an immense pride in this institution – its past, its present, and its future. Our rich history reflects an overwhelming unity in our traditions and in our expression of spirit. Consistent application of the Queen's logo and adherence to our Visual Identity Policy and Standards helps to strengthen the Queen's identity and public profile.


If you have any questions about applying the visual standards or the correct use of logos, unit signatures, wordmarks and/or other graphics, please consult with University Relations before moving forward.
Phone: 613.533.3410