Partnerships and Innovation

Office of Partnerships and Innovation
Office of Partnerships and Innovation

VIRTUAL: First Fridays by Google for Startups

MARKETING AS A COMPETITIVE ADVANTAGE

Join us for a digital First Fridays dedicated to expanding your understanding of how marketing at your startup can be transformed to a company competitive advantage. We’ll take Startups through how you can understand your audience profile, build a measurable marketing strategy and develop creative activations through channels like YouTube in small budgets.  

Speakers

Ashley Cohen, Analytical Lead, Google 

As a Principal Analytical Lead Ashley helps her clients measure the impact their partnership with Google has on their business. In addition, she leads projects to leverage her clients' tech infrastructure to drive their business through data integration. She has a strong foundation in analysis and statistics as a Statistician partnering with academic researchers across North America through her previous work at The Applied Health Research Centre at St. Michael's Hospital as well as The Hospital for Sick Children.

Susan Charles, Brand Strategy Lead, Google 

Susan Charles is currently a Brand Strategy Lead with Google Canada. She helps organizations achieve their marketing objectives by helping them understand YouTube and building strong brand stories. She has over 15 years experience in both traditional organizations and creative agencies. She holds an MBA from the Schulich School of Business and also teaches Brand Strategy at George Brown College.

Schedule

8 Min Welcome and Open

25 Min Lightning Talk - Building a Marketing Strategy - Measurement and Audience

25 Min Lightning Talk - Getting Creative: Building Your Audiences with YouTube 

On-Demand: Once you register, you will recieve confirmation email of your registration.

Date: Friday April 3 - Content will be available at 9:00 AM EST

Register: 

Please use the following link to register: https://events.withgoogle.com/first-fridays-by-google-for-startups-2/

 

 

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