Partnerships and Innovation

Office of Partnerships and Innovation
Office of Partnerships and Innovation

Workshop: Customer acquisition with A/B testing

On April 9, 2020 at 12 pm EST, join the DMZ and Mano Kulasingam for this online workshop to learn about acquiring customers using proper A/B testing and experimentation.

About this Event

Livestream link here: https://www.youtube.com/watch?v=LiXA3jjMemw&feature=youtu.be

The purpose of this workshop is to develop a practical plan to improve overall customer acquisition. We’ll focus on different channels to acquire customers with an emphasis on A/B testing your approach to increase conversion/referral rate.

Reserve your spot now for this online workshop!

Register: https://www.eventbrite.ca/e/workshop-customer-acquisition-with-ab-testin...

About the Presenter

Mano Kulasingam is a technology entrepreneur and executive with 15+ years of experience, including general management of startup to mid-size organizations solving tough strategic and operational problems that cut across business and technology. He has built and led large teams across various functions including engineering, product management, business operations, customer acquisition, and strategy.

Recently he was the SVP of Products at Accedo where he managed the product and marketing teams. Prior to Accedo, Mano was the co-founder and co-CEO of Digiflare, a leading provider of online video solutions. In 2016, Digiflare merged with Accedo to become the global leader in online video solutions.

 

 

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