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Greater Kingston Chamber of Commerce debuts New Logo and Celebrates Accreditation from Canadian Chamber

Article Date: November 19, 2012

Media Advisory - KINGSTON (November 19, 2012) -

The Greater Kingston Chamber of Commerce is launching its new visual identity, just as it celebrates receiving a rare recognition from the Chamber Accreditation Council of Canada for the quality of its operations and activity.

The Chamber is debuting its new logo, which better reflects the pillars of its mission statement and vision of being the “Voice of Business” in Kingston.

“Last year, we finalized our strategic plan, which provided a renewed focus for the Chamber on advocacy work, and providing value to its members through networking opportunities and educational offerings” explained John Ryce, President of the Chamber. “With communication inherently being a central aspect of each of those areas of focus, we wanted a new visual identity that was more representative of where we’re focusing our efforts.”

The Chamber used local design firm Bonhomme Design Studio to come up with the new look, working through several concepts and variations to end up with the final design. Trevor Trewartha, Partner/Strategist at Bonhomme remarked, “We’re pleased to give a voice and face to “The Chamber” brand at a time when it is evolving into a new strategic plan. Visually, we worked hard to bring the brand pillars of Advocacy, Networking and Education to life while illustrating the Chamber as a dynamic, current and professional organization. It has been a pleasure to work with a team of individuals committed to the branding process. We’re proud of our affiliation to the Chamber and Kingston business community”. Attached to this release is the brand story behind the new design.

In addition to launching this new look, the Chamber recently received notification that it had been successful in its application for “Accreditation With Distinction” from the Chamber Accreditation Council of Canada. The accreditation process measures Chambers of Commerce on their use of best practices and achievement of specific standards across five areas: policy and advocacy, membership programs and services, organization and administration, governance and strategic planning. There are only 21 Chambers across Ontario who have earned this designation, which represents about 14%. “It is a real testament to the Chamber team, both staff and volunteers, that the Greater Kingston Chamber was able to achieve this designation” said Matt Hutcheon, CEO of the Chamber. “It is confirmation that all of the hard work and commitment demonstrated by everyone aligns with best practices for Chambers of Commerce. This is really the quality assurance measurement for our industry.” Our vision is for the Chamber of Commerce to be recognized as the "Voice of Business" dedicated to Kingston being Canada's most sustainable city.” Our mission statement is “We are a Member organization delivering high-value products, services and opportunities for businesses with a focus on advocacy, networking and education.