Partnerships and Innovation

Office of Partnerships and Innovation
Office of Partnerships and Innovation

VIRTUAL WE-CAN: Boosting Your Business Using Social Media

Gather with other women entrepreneurs for an online workshop designed with beginner and intermediate-level users of social media in mind.

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About this Event

Fri, 1 May 2020, 10:00 AM – 11:00 AM EDT

Now more than ever, social media plays a key role in boosting your business activities, and connecting you with your core customers and clients.

Businesses of all shapes and sizes can benefit from a strong presence on social media, but first you need to know what it is and how to make it can work for you.

In this webinar, participants will be introduced to a variety of popular social media tools as well as essential terminology.

Drawing on local and national examples, the presenter will discuss effective content creation and curation.

BONUS: an overview of Facebook and Instagram advertising will also be presented.


  • Beginner to Intermediate

Learning Objectives:

By the end of the webinar, participants will be able to:

  • Determine the ideal social media platforms for their business.
  • Understand essential social media terminology, including likes, hashtags, shares and retweets.
  • Construct effective content for their business social media posts, as well as the ideal time and frequency.
  • Recognize the potential of using paid social media advertising on Facebook and Instagram.

NOTE: Attendees will be emailed a Zoom link to the online session the day before the event.