WE-CAN: Digital Marketing Skills for Success


Thursday January 14, 2021
5:00 am - 6:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording

About this Event

In this era, digital marketing skills are an essential tool for businesses owners. With so many social media channels and online marketing software to choose from, which are the best options for your business?

In this 90-minute webinar with Jennifer Baker of Jennifer Baker Consulting, you will have the opportunity to reflect on your existing digital marketing strategies with the goal of refining your digital marketing presence.

The discussion will focus on social media channels, engagement strategies, and the importance of email marketing.

By the end of this virtual workshop, participants will be able to:

  1. Recognize the importance of conducting an annual social media audit.
  2. Explain the function of their chosen social media, including ideas for engagement!
  3. Develop a cohesive and functional digital ecosystem.
  4. Describe the importance of developing an effective email marketing strategy.

PLUS stay tuned for a special announcement during today's virtual session which could have a major impact on YOUR business!

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Jennifer Baker provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.