WE-CAN: Pitching with Power


Thursday January 21, 2021
5:00 am - 6:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording

About this Event

Do you struggle to pitch your product or service? Does the prospect of selling make you feel queasy? Do you dread appearing on-air for media interviews?

If so, join us for an engaging 90-minute workshop with seasoned, on-air media host Orlena Cain (The Shopping Channel, MIX 97, Audible and Amazon) to uncover the secrets of successful sales pitching.

In this workshop, you will:

  • Understand the importance of knowing your product or service
  • Learn how to begin designing a sales strategy to support what you’re selling
  • Get tips on pitching on-air to TV and radio audiences
  • Gain insight on how to get comfortable with selling

The session will end with time for Q&A with Orlena. 

NOTE: A Zoom link to the session will be emailed to attendees 2 days prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please email kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Orlena Cain worked as an on-air presenter at The Shopping Channel (TSC) for several years, and is also the owner of her own business, Sugarcain Entertainment. She has learned from the inside out how to pitch with power and has valuable advice to share with women entrepreneurs on how to sell their product persuasively to both on-air and regular audiences. Orlena is also a book narrator for Amazon and Audible and is a full-time morning radio show with Mix 97 in the Bay of Quinte.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.