WE-CAN: eCommerce 101: Creating an Online Sales Platform


Tuesday January 12, 2021
8:00 am - 9:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording

About this Event

With the unique challenges business owners faced throughout 2020, eCommerce (aka online shopping) has become more of a necessity than ever before. The trouble is, if you’ve never run an eCommerce website, you’re probably wondering where you should start.

This 90-minute webinar with Dionne Baker of ShopBoss Secrets is designed to help you get started with your online shop, and is linked to a 6-week FREE online virtual coaching program through the WE-CAN Project to help you boost your business and pivot to online sales in 2021. Be sure to attend this session to get all the details!

This workshop will help you create an actionable plan, choose a platform to build on, and avoid some of the most common mistakes along the way.

Discussion will focus on the various platforms available for selling products and services, the elements you need to get started, and the tools that will help you build eCommerce success.

By the end of this virtual workshop, you will be able to:

  1. Recognize the importance of having a functional eCommerce website.
  2. Demystify important web terms like SEO, meta-data, CTR, bounce rate, and more!
  3. Develop a step-by-step plan for your next website project.
  4. Choose a launch strategy that will help drive customers to your new online store.

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please email  kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Dionne Baker is a Shopify Partner and Expert who has run successful eCommerce stores on Shopify, Etsy, and Wordpress since 2009. Since 2017 Dionne has taught thousands of students how to launch, maintain, and grow their eCommerce stores - adding new streams of revenue to businesses all over the world. Combining her professional background in corporate communications and marketing, Dionne’s trainings go beyond the basic “how-tos” in order to set you on the best path for your personal success.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.