The Buyer's Persona - an interactive workshop


Wednesday April 13, 2022
10:00 am - 11:00 am


Virtual Workshop
Event Category

About this Event

Join us for an interactive workshop on buyer’s personas using HubSpot’s tools.

As an integral part of a marketing strategy, buyer’s personas can help a business determine their target audience, their needs and how you can streamline your selling process in order to address the identified needs.

On April 13, Queen’s Partnerships and Innovation invites you to join us as we host HubSpot  for an interactive workshop about buyer’s personas . Participants of the session can use the HubSpot tools to build their own personas as well as have ample opportunity to ask about the development of personas for their businesses.

Note: Registrants will be sent a link to connect to the session 24 hours prior to the start time.


The HubSpot customer relationship management platform makes it easy for your entire company to work together — from marketing, to sales, to customer service. Each hub is powerful alone, but they're even better together.

Founded on "inbound" – the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.

Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.


Queen's University’s Partnerships and Innovation (QPI) supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.