Communication Strategy Fundamentals


Tuesday July 20, 2021
6:00 am - 7:00 am


Virtual Workshop
Event Category

About this Event

For more than 20 years, Adam Walker has been helping national and international organizations across numerous sectors communicate with their audiences.

In this session, Adam brings that experience to bear as he looks at the essential fundamentals of building a communications program for your startup, including:

  • Building your communications plan to support your strategy
  • Identifying and prioritizing your key audiences
  • Defining your voice
  • Creating a communications calendar
  • Developing content that connects

About Partnerships and Innovation:

Queen's University’s Partnerships and Innovation (QPI) supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.