Customer acquisition with A/B testing

About this Event

The purpose of this workshop is to develop a practical plan to improve overall customer acquisition. We’ll focus on different channels to acquire customers with an emphasis on A/B testing your approach to increase conversion/referral rate.

About the Presenter

Mano Kulasingam is a technology entrepreneur and executive with 15+ years of experience, including general management of startup to mid-size organizations solving tough strategic and operational problems that cut across business and technology. He has built and led large teams across various functions including engineering, product management, business operations, customer acquisition, and strategy.

Recently he was the SVP of Products at Accedo where he managed the product and marketing teams. Prior to Accedo, Mano was the co-founder and co-CEO of Digiflare, a leading provider of online video solutions. In 2016, Digiflare merged with Accedo to become the global leader in online video solutions.