First Fridays by Google for Startups
DateFriday April 3, 2020
9:00 am - 11:00 am
MARKETING AS A COMPETITIVE ADVANTAGE
Join us for a digital First Fridays dedicated to expanding your understanding of how marketing at your startup can be transformed to a company competitive advantage. We’ll take Startups through how you can understand your audience profile, build a measurable marketing strategy and develop creative activations through channels like YouTube in small budgets.
Ashley Cohen, Analytical Lead, Google
As a Principal Analytical Lead Ashley helps her clients measure the impact their partnership with Google has on their business. In addition, she leads projects to leverage her clients' tech infrastructure to drive their business through data integration. She has a strong foundation in analysis and statistics as a Statistician partnering with academic researchers across North America through her previous work at The Applied Health Research Centre at St. Michael's Hospital as well as The Hospital for Sick Children.
Susan Charles, Brand Strategy Lead, Google
Susan Charles is currently a Brand Strategy Lead with Google Canada. She helps organizations achieve their marketing objectives by helping them understand YouTube and building strong brand stories. She has over 15 years experience in both traditional organizations and creative agencies. She holds an MBA from the Schulich School of Business and also teaches Brand Strategy at George Brown College.