Fundamentals of Inbound Marketing 101

Join us to learn how to create an effective inbound marketing strategy!

Marketing done right changes everything! A key part of effective marketing is to create valuable content and experiences tailored to target customers. It is about building a marketing strategy to demonstrate a startup is providing value to customers, by solving their problems and helping them achieve their goals. This session is a deep dive into fundamentals of inbound marketing and covers why this business methodology can increase your sales, magnify your impact and most of all, give you a chance to be proud of your work.

Note: Registrants will be sent the connection link 24 hours prior to the event.

ABOUT THE PRESENTER:

Mina Behrooz is Head of Canadian Partnerships for the HubSpot for Startups Program. Together with her team, Mina works closely with HubSpot for Startups partners to help Canadian entrepreneurs scale and grow their businesses. She believes the startup ecosystem is crucial for fostering local economies and creating positive social change. Prior to HubSpot, Mina worked in Fintech after receiving a degree in Engineering from University of Toronto.

ABOUT QUEEN'S PARTNERSHIPS AND INNOVATION:

Queen's University’s Partnerships and Innovation (QPI) supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.