The Future of Content Strategy (How to win at SEO)


Thursday November 17, 2022
10:00 am - 11:00 am


Virtual Workshop
Event Category

Join us to learn about how to create an effective SEO strategy for marketing your business.

View the recording

About this event

A few years ago, HubSpot hit a plateau with its organic demand generation through content. As Google evolved to a smarter algorithm able to anticipate and interpret intent (therefore moving away from the traditional approach to keywords) we had to completely rethink our approach to SEO, resulting in our now famous Topic Cluster SEO Strategy that focuses on building topic authority.

Hosted by Queen's Partnerships and Innovation and presented by HubSpot, this workshop is intended for startups and SMEs selling B2B or B2C.

This presentation will review:

  • Google’s evolution from Keywords to Topics
  • Topic Cluster Content strategy
  • 3-Step Process to create Topic Clusters

Note: Registrants will be sent a link to connect to the session 24 hours prior to the start time.


The HubSpot customer relationship management platform makes it easy for your entire company to work together — from marketing, to sales, to customer service. Each hub is powerful alone, but they're even better together.

Founded on "inbound" – the notion that people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.

Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.



Queen's University’s Partnerships and Innovation (QPI) supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.