A Simplified Sales Process for Startups


Thursday June 17, 2021
6:00 am - 7:00 am


Virtual Workshop
Event Category

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About this Event

Many of us think way too hard about the selling process, especially early on. It's just a series of mini conversions! Pre-launch startups need to ask prospects to spend time on surveys. Startups in the launch phase need to generate awareness, and companies in growth stages need to open new channels. In most cases founders are asking prospects to spend time and or money on something for the first time.

In this presentation I hope to get you thinking about what exactly you want your prospect to spend time and or money on, and the number of mini conversions you need along the way.



Jonathan Ladha has co-founded three companies and worked in sales for more than 10 years. He is passionate about competitive sailing and coached a team in Kingston during 2019 that went on to win a bronze medal at the Pan Am Games weeks later.


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