WE-CAN: Setting Up Your Etsy Shop


Thursday May 7, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

About this Event

Have you been thinking about selling your handmade, vintage, custom or unique gifts online? Now is your chance to get an inside look at how to build your Etsy shop from e-commerce specialist Dionne Baker of ShopBoss Secrets.

In this 2-hour workshop, you’ll learn the basics of getting started on Etsy, including:

  • The steps required to set up an Etsy store
  • The 5 most important things to consider before you start selling on Etsy
  • Tips and tricks to help you make sales quickly
  • Best practices that high-volume Etsy sellers follow every day
  • Common mistakes and pitfalls to avoid when selling on Etsy

As a bonus, this workshop also comes with Dionne’s Etsy Strategy workbook (valued at $30).

This workbook is action-focused and designed to help you choose the right daily, weekly, and monthly actions you’ll need to take for continued success once you start.


Dionne Baker is a self-proclaimed serial entrepreneur and digital marketplace expert.

As the owner of ShopBoss Secrets, she has over 63,000 sales on Shopify and Etsy combined, and teaches online courses that help others achieve their eCommerce goals. With 14+ years experience in Corporate Marketing & Communications, Dionne has a firm understanding of what’s working today when it comes to creating a brand.

With her knowledge, experience, and keen eye for strategy, she takes the guesswork out of what it really takes to create a successful online venture – teaching you where it’s most important to spend your time (and money) and what areas to focus on for the most success.

Dionne is an instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women’s Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.


Queen's Partnerships and Innovation supports the Research Portfolio’s mission to be an essential catalyst for advancing research and knowledge mobilization, strengthening Queen’s local, national and global impact.