WE-CAN: Financial Forecasting for Women Entrepreneurs


Thursday October 15, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

Whether your goal is to build a sustainable business or secure funding, financial forecasting is crucial for assessing the viability of your business model.

Presented by Sarah Shu, co-founder and CEO of Thrive Insights, this interactive workshop will help you understand how to develop sound financial projections and a working cash flow model, as well as interpret related financial statement components.

As part of the introductory level workshop, you will receive an electronic copy of the Thrive Insights financial forecasting template, a simple and intuitive tool developed to help entrepreneurs prepare financial projections. Sarah will walk you through the process of creating a financial forecast by using this template.

In this 90-minute workshop, you will learn:

  • Business planning essentials including revenue, cash flow, income statement, balance sheet, etc.
  • Creating a financial forecast (for startups and established businesses),
  • Building scenario analysis to evaluate and gain insights into possible outcomes,
  • Defining key performance indicators (KPI’s) and apply them for driving business results,
  • A brief review of useful software and tools.

Note: A Zoom link for the session will be emailed to all attendees a day or two before the event.


Sarah Shu is the CEO and co-founder of Thrive Insights Inc., a firm that provides strategic planning consulting services and cloud-based tools to small and medium-sized businesses to help them thrive. Prior to becoming an entrepreneur, she has two successful careers in engineering and capital planning respectively. Sarah is also an Activator at SheEO, an organization that supports, funds and celebrates women-led ventures since 2015. Sarah holds an executive MBA from the Ivey Business School and a master of engineering from the University of Toronto. She is also an executive in residence at the Ivey Business School.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women’s Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.