WE-CAN: Mastering Your Go-To-Market Strategy


Thursday October 29, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.


About this Event

Crafting a go-to-market strategy for your business raises many questions: What is your target market and what does an ideal customer look like? Who is the buyer? How will you connect with your prospects and gain early traction? How will you communicate your unique value proposition and how will you reach your prospects and convert them?

The answer to these vital questions define your go-to-market strategy, bringing together all of the key elements that drive your business: sales, marketing, brand and positioning.

This 90-minute workshop with Isabelle Perreault, Founder + CEO of Differly Inc. will make you think about your product-market fit. Together, we will review the core steps to building a winning Go-to-Market strategy for both B2B and B2C environments.

Go-to-market principles are critical to building business success whether you are a startup or a more mature company looking to enter a new market or launch a new product.

Let’s take the guess work out of the go-to-market process so you can focus on growing your company and your revenue.

NOTE: A Zoom link for the session will be emailed to all attendees a day or two before the event.


Isabelle Perreault is the Founder and CEO of Differly Inc. She is a business owner, transformation and marketing executive with over 20 years of experience. She has spent her career studying the effects of technology on business, the consumer and the economy. Passionate about disruption, innovation and go to market strategies, she founded Differly Inc. to help business owners and leaders become more competitive in an increasingly digital economy. She has acted as a virtual Chief Marketing Officer and Chief Digital Officer and been a senior advisor to organizations such as the Ottawa Senators Hockey Club, the City of Ottawa, Federation of Canadian Municipalities, the Canadian Medical Association, Canada Soccer and Invest Ottawa. She is also a coach for uOttawa’s Entrepreneurship Hub where she teaches a 12 week, Go-to-Market Masterclass.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.