WE-CAN: Google Ads 101


Thursday January 28, 2021
5:00 am - 6:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording

About this Event

In our digital era of online brand building and e-commerce, standing out from the competition is key to driving traffic to your website and converting leads into sales.

In this 90-minute workshop, you'll learn how to use Google Ads in your business to increase online exposure and get better results from your campaigns.

Experts Julilyn Woods and Catherine Colasimone of The Small Social Company will help participants understand how to harness the power of Google Ads. (Yes, it's possible even if you're not an online expert!)

If you're just getting started with Google ads, this workshop is for you.

Join us to learn:

  • What Google Ads is and how it works
  • How to set up your own ad account
  • How to find the right keywords for your ads
  • How to launch your first Google ads campaign
  • How to monitor your campaign results
  • And how to tweak your Google Ads campaigns to get the best results

PLUS how to write engaging copy that will bring more traffic to your website!

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at  kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Based in the Kingston area, The Small Social Company supports small businesses and startup companies with their online advertising and social media presence.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.