WE-CAN: Boost your Profits with Cultural Intelligence (CQ)


Thursday October 14, 2021
10:00 am - 11:30 am


Virtual Workshop
Event Category

About this Event

Are you and your business prepared to expand and serve a changing and diverse clientele both regionally and globally? If so, how does Cultural Intelligence (CQ) affect the profitability and performance of your business in the Canadian entrepreneurial landscape and beyond?

In this 90-minute workshop, Elizabeth Hesp of Elizabeth Hesp Coaching & Consulting in Kingston will teach us:

  • What CQ is and where it comes from
  • The 10 Global Cultural Values and how they inform your CQ
  • The 4 CQ Capabilities and why they are important to you as a business owner in the multicultural Canadian marketplace.
  • The 5 ways you can learn to improve your CQ. (Yes, it is a learned skill!)
  • How to apply your CQ to increase your business profitability, sales negotiation, performance and personal well-being.

Keep in mind that a lack of cultural alignment or low CQ can have a negative impact on your business in a global economy. In fact, without cultural alignment, your business may experience:

  • A loss of productivity
  • Less customer service efficiency
  • Communication gaps between you or your team and suppliers and vendors affecting
  • Deliverables
  • A decrease in service excellence
  • A decrease in revenue

Avoid these pitfalls and boost your profits with a wiser and more intentional approach to CQ.

BONUS: One lucky attendee who stays until the end of the workshop will win a 90-minute CQ consultation with Elizabeth valued at $200!

NOTE: Attendees will be emailed a Zoom link to the online session by separate email prior to the event.

Live Zoom transcription will be enabled during this event. Should you require other accessibility supports, please email kerry.ramsay@queensu.ca as soon as possible since advance notice is necessary to arrange for some accessibility services.


Elizabeth Hesp is a certified entrepreneurship, career transitions and leadership coach. Her work focuses on helping her clients, mostly female professionals overcome burnout, anxiety, and overwhelm and transition to their definition of success in their chosen career, business or leadership role. A path very familiar to her own lived experience in Canada, as an immigrant settler from India. She has a 100% success rate with all her clients so far in helping them plan strategically to achieve their success.

She is the founder of Elizabeth Hesp Coaching and Consulting, based in Kingston, but providing coaching programs globally. As a certified cultural intelligence consultant, she advises business owners and organizations on multicultural collaborations, projects and events.

Elizabeth holds an Associate Certified Coach (ACC) accreditation from the International Coach Federation (ICF), the global standard for coaching and is an active ICF member. She is an Erickson Certified Professional Coach from Erickson International, Vancouver BC. She has a CQ certification from the Cultural Intelligence Center in Michigan USA and is a Certified Excellence Professional (CEP) from Excellence Canada.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.