Creating an Effective Email Marketing Campaign


Thursday January 13, 2022
10:00 am - 11:30 am


Virtual Workshop
Event Category

About this Event

Join other women entrepreneurs in the Kingston region and beyond to learn how to use effective email marketing to boost business sales.

Email marketing allows small businesses to reach their target audience directly. As such, there is a growing importance on developing and maintaining a robust email marketing strategy.

In this 90-minute webinar, you will have the opportunity to learn more about the benefits of integrating email marketing, specifically MailChimp, into your digital marketing strategy. Discussion will focus on growing and segmenting email audiences, developing effective campaigns, as well as integrating your ecommerce store.

By the end of the webinar, participants will be able to:

  1. Showcase the benefits of developing an effective email marketing strategy.
  2. Recognize the importance of maintaining a robust and organized contact list.
  3. Implement tactics to develop an effective email marketing campaign.
  4. Integrate an ecommerce store with email marketing.

This session will include time for a Q&A with Jennifer.

Live Zoom transcription will be enabled during this event. Please contact Kerry Ramsay at if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.



Jennifer Baker  provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.



The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.