WE-CAN: Crowdfund Your Business


Wednesday January 20, 2021
5:00 am - 6:30 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording


About this Event

Looking for an alternate form of funding for your business? Consider crowdfunding, a popular method of raising capital through the collective effort of friends, family, customers and individual investors.

In this 90-minute workshop, Zulany Pacheco of Equivesto will answer your crowdfunding questions, including:

  • What are the different types of crowdfunding available?
  • What is Equity Crowdfunding (ECF) and what are its benefits?
  • How can you prepare for an ECF round?
  • How can you raise up to $1.5M with ECF?

The session will also include a crowdfunding case study with Kingston entrepreneur Monica Miller of the Kingston Forest and Nature School who launched a successful $20,000 campaign on Kickstarter.


Zulany Pacheco is a data-driven storyteller with experience in branding, social media management, digital advertising and content creation. She leads all digital marketing efforts at Equivesto, a community-focused equity crowdfunding portal which is helping start-ups get funded one campaign at a time.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.