WE-CAN: You Are Newsworthy: Getting media coverage that boosts your business


Thursday June 10, 2021
6:00 am - 7:30 am


Virtual Workshop
Event Category

About this Event

Getting media exposure in today's overcrowded information marketplace can be overwhelming for entrepreneurs.

In this 90-minute workshop, Jennifer Singh, CEO of She's Newsworthy Media reveals how her signature process can help boost your media exposure, reach new audiences and amplify your business message.

Topics will include:

  • Why developing a media mindset is crucial to your success
  • The elements that make your business newsworthy
  • How to develop stories the media wants to cover
  • How to make media connections and develop genuine relationships
  • How to craft a pitch that will get you booked and the power of following up

The session will end with a Q&A with Jennifer.

The WE-CAN Project is committed to providing universal access to all of our events. Please contact Kerry Ramsay at kerry.ramsay@queensu.ca if you have accessibility requirements as soon as possible as advance notice is necessary to arrange for some accessibility needs.


Jennifer Singh is Canada’s go-to expert for women who want help amplifying their voices.

Before becoming an entrepreneur, Jennifer worked in the Canadian media industry for over 15 years as a reporter, producer and writer for CTV, CBC, Global and CP24. She founded She’s Newsworthy Media to help amplify the voices of women because their expertise is underrepresented. In five years she has helped over 40 women land media spots on all the most popular TV and radio shows. She has been featured in the Toronto Star and on CBC Radio, Global News and CTV speaking about imposter syndrome, women in business and the need for more inclusive marketing.



The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.