Growing Your Business with Authentic Marketing


Thursday November 16, 2023
10:00 am - 11:30 am


Event Category

Join the WE-CAN community of women entrepreneurs to learn more about confidently marketing your business using the S.P.A.R.K. framework.

Growing a thriving business can be challenging -- but it all starts with authentic marketing.

This interactive workshop is designed to help women-identifying small business owners and entrepreneurs create their own authentic marketing strategy using the S.P.A.R.K framework.

In this 90-minute session, participants will learn how to:

  • Strategically plan their business goals
  • Proactively schedule their marketing activities
  • Embrace their unique brand authenticity
  • Understand the importance of relational selling, and
  • Take key actions to drive their business forward.

A Q&A sessions will be included after each section of the workshop to ensure participants fully understand each step of the framework.

A list of book recommendations will also be provided as an additional resource following the workshop for participants who wish to continue their learning journey after the session.


NOTE: Live Zoom transcription will be available during this event. Should you require other accessibility supports, please email as soon as possible since advance notice is necessary to arrange for some accessibility services.

Registered attendees will be emailed a Zoom link to the online session by separate email prior to the event.



Cheyanne O'Driscroll of CO' Marketingis a marketing professional with a journey as unique as her approach to business. Stepping into the business world after a career in classical French cuisine and a decade as a stay-at-home mom, she started from scratch. This perspective, coupled with her Diploma in Digital Marketing from McMaster University, powered her to build CO' Marketing, her own marketing consultancy.

Over the past five years, Cheyanne has collaborated with 100+ local businesses, entrepreneurs, and community organizations. Her real passion, however, lies in supporting female business owners. Cheyanne aims to empower more women with the knowledge and confidence to carve their own successful business journey.



The WE-CAN Project is led by Queen’s University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

Please note: Queen's University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.