WE-CAN: How to Make an Income with Online Courses


Thursday June 24, 2021
6:00 am - 7:30 am


Virtual Workshop
Event Category

About this Event

Are you an Ontario woman entrepreneur with an idea for an online course, but no idea where to start? If so, this workshop is for you!

As eCommerce becomes more relevant than ever in the online business space, you need to know how to get started and make money selling what you know.

This 90-minute webinar with Dionne Baker of ShopBoss Secrets is designed to help you do just that.

During this workshop we’ll discuss the top three things you need to start selling your knowledge online, how to cultivate your audience, how to do market research, and the action steps you need to take before you can sell what you know.

By the end of this virtual workshop, you will be able to:

  1. Differentiate between popular online Learning Management Systems (LMSs).
  2. Determine the action steps you need to take to build your first course.
  3. Develop a step-by-step outline for marketing your course online.
  4. Create lead magnets that attract the audience you’re trying to serve.

PLUS one lucky participant who joins live and stays until the end will win a 30-minute coaching call with Dionne (valued at $150)!

Live Zoom transcription will be enabled during this event. Should you require other accessibility supports, please email kerry.ramsay@queensu.ca as soon as possible since advance notice is necessary to arrange for some accessibility services.


Dionne Baker is a self-proclaimed serial entrepreneur and digital marketplace expert.

As the owner of ShopBoss Secrets, she has over 63,000 sales on Shopify and Etsy combined, and teaches online courses that help others achieve their eCommerce goals. With 14+ years experience in Corporate Marketing & Communications, Dionne has a firm understanding of what’s working today when it comes to creating a brand.

With her knowledge, experience, and keen eye for strategy, she takes the guesswork out of what it really takes to create a successful online venture – teaching you where it’s most important to spend your time (and money) and what areas to focus on for the most success.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.

Please note: Queen’s University’s collection of personal information is authorized by its Royal Charter of 1841, as amended. Personal information is collected for the purpose of admissions, registration, academic progress, and administering University programs, university-related student services and activities, activities of student societies, safety, financial assistance and awards, and advancement, and will be used for those or consistent purposes. Personal information may be disclosed to and used by employees of the University who need the information in the performance of their duties.