WE-CAN: Making LinkedIn Work for You


Wednesday September 30, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

Are you taking full advantage of your professional LinkedIn network? Now that you've developed a professional profile, it's time to use it and leverage your connections!

In this session led by social media expert Jennifer Baker, you will gain an understanding of the full breadth of benefits associated with utilizing LinkedIn, including leveraging your professional network and creating content.

Participants will also be introduced to strategies to engage with their network and write and publish articles.

By the end of the session participants will:

  • develop a deeper understanding of the benefits of LinkedIn
  • implement strategies to grow their professional network
  • execute a plan to proactively engage with their network
  • examine the benefits of writing articles on LinkedIn
  • briefly discuss the benefits of a paid LinkedIn membership


Jennifer Baker provides quality training on social media to businesses of all sizes. Using her education-focused degrees, Jennifer goes beyond explaining the importance of social media and gives her clients the skills and confidence they need to attract and retain customers. Through careful attention to each client’s needs, time constraints, and skill levels, Jennifer trains individuals to make social media work for their business. Jennifer is a part-time instructor at St. Lawrence, and a contributor to Social Media Today. She holds a Master in Education, Bachelor of Education, and Bachelor of Arts in Business & Economics.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.