WE-CAN: Managing Your Cash Flow


Tuesday June 30, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

Cash is the lifeblood of any business, especially during a crisis like COVID-19.

In this hour-long workshop, you will learn how to effectively manage your cash flow by:

  • Understanding the difference between cash flow and profits;
  • Understanding and streamlining the cash conversion cycle;
  • Determining and shortening your business’s funding gap;
  • And learning how to forecast your cash flow.

By participating in this presentation, you will learn useful tips and tools to help improve your business cash flow from two RBC financial experts.

Note: Attendees will be emailed a Zoom link to the online session the day before the event.


Michelle Briand, RBC Commercial Account Manager, is the steward of her client’s relationship with the Bank. She brings the best of RBC to businesses, their employees and their owners with professional, tailored and proactive advice and solutions. Michelle has been in Commercial Banking for the past 17 years, starting her career as a receptionist and working her way up to Commercial Lender. Her clients are mainly concentrated in the Supply Chain and Knowledge-Based Industries.

Laura Brown started with RBC five years ago as a Career Launch Associate. After exploring a few other personal banking roles she made the switch to Business Financial Services two years ago. In her current role as a Business Account Manager, she delivers value-added financial advice and solutions tailored to each unique small business. She gets joy from helping her small business clients grow their business and watching them succeed.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women’s Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.