WE-CAN: Name Your Price: Assigning Value to Your Products and Services


Thursday November 19, 2020
5:00 am - 6:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

Have you ever found yourself thinking one of the following?

  • I can’t charge that much!
  • No one will buy from me.
  • I don’t have a brick and mortar store -- I have to lower my prices.
  • It doesn’t take me that long, so I can’t charge too much.
  • How does she charge THAT?

We’ve all been there. The truth is that mindset is crucial when it comes to pricing your products and services. Many women undervalue and undercharge for their services.

In this 90-minute workshop, Cheryl Himburg of Key Element Solutions will share strategies for pricing your products and services for break-even and profit. By combining strategy with a mindset that recognizes the true value of your experience and expertise, you’ll be setting yourself up for business success

Note: Zoom link will be emailed two days prior to the event.


Cheryl Himburg, founder of Key Element Solutions, is an ambitious personal success coach and accomplished catalyst for career and business growth. A certified mindset and leadership coach, she leverages her corporate experience and training as a certified NLP Practitioner to empower her clients to shatter their own glass ceiling and achieve ambitious results. Your next level requires the next level of you. You don’t have to get there alone.


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.