Sustainable Profits: Mastering Strategic Pricing


Wednesday February 7, 2024
10:00 am - 11:30 am


Event Category

Unlock the full potential of your pricing model in the company of other members of the WE-CAN community of women entrepreneurs!

Are you ready to elevate your business results and take the guesswork out of pricing? If so, join the WE-CAN community of women entrepreneurs to unlock the full potential of your pricing model.

In this 90-minute workshop, Kingston-based Business Consultant Judith Pineault will teach participants how to:

  • Maximize their profits: Discover how strategic pricing is a simple tool to sustainable profits without compromising customer satisfaction. Learn the simple math of setting prices that reflects the true value of your products and services.
  • Create sustainable growth: Learn how to establish pricing that is fair to your customers and your business!
  • Understand your bottom line: Get to know the three key numbers you need to measure to keep you on track
  • Recognize customer psychology: Get insights into the psychology of pricing and understand how consumer behavior influences purchasing decisions.
  • Align your vision and results: Ensure your business model is aligned with your vision and desired business outcomes

This session will also include a live Q&A.

NOTE: Live Zoom transcription will be enabled during this event. Should you require other accessibility supports, please email as soon as possible since advance notice is necessary to arrange for some accessibility services.


Registered attendees will be emailed a Zoom link to the online session by separate email prior to the event.


Judith Pineault is the former CEO and Co-founder of Eastern Fluid Power Inc. After a successful exit in December 2019, Judith has guided numerous owners through critical business decisions and strategies. “Knowledge empowers, but true empowerment comes from having the right support team and real-life experiences,” says Judith. “As a successful 30-year entrepreneur, C-Suite executive and business consultant, I’ve gained insights that go beyond conventional advice. Join me for stuff your accountant and lawyer don’t tell you!”



The WE-CAN Project is led by Queen’s University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.


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