WE-CAN: Virtual Cafe for Women Entrepreneurs


Tuesday June 23, 2020
6:00 am - 7:00 am


Virtual Workshop
Event Category

Miss the workshop? Watch the recording.

About this Event

The past couple of months have forced us all to reconsider our business strategies in the new COVID economy.

We believe it’s important to connect and share ideas as we move forward. That’s why we’ve created WE-CAN’s first-ever Virtual Café event for women entrepreneurs.

Virtual Cafe is an online discussion group to share thoughts, ideas, tools and solutions as we build a positive community of women entrepreneurs in the greater Kingston region.

Join us for our first session on June 23rd at 10 a.m. where we’ll discuss the question “How has your marketing approach evolved in response to COVID-19?”

We’d love to hear YOUR thoughts and ideas on this specific challenge.

During this one-hour session, we’ll be exploring the following:

  • What new marketing challenges you’ve faced since COVID-19 began?
  • How have you pivoted your marketing strategy?
  • What marketing tools have been the most useful to you during this time?
  • What new marketing opportunities have emerged?
  • Are there any marketing mistakes you've made that we can all learn from?

Note: This is not a sales forum, so please avoid promoting your own business and services during the Virtual Café. At the same time, we welcome your expertise, insights and ideas.

PLUS JUST FOR FUN! Bring along your favourite mug to the Virtual Café, and post a photo of yourself participating to social media (be sure to tag @WeCAnQueensU. We’d love to share your post on our Instagram stories! We'll even be doing a group Zoom photo, for you to share with your friends and colleagues.

We’ll be using the hashtag #WECANVirtualCafe for this online event.

Attendees will be emailed a Zoom link to the online session the day before the event.

We hope to see you there!


The WE-CAN Project is led by Queen’s University and supported by the Government of Canada. Its mission is to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

The Government of Canada, through FedDev Ontario’s Women Entrepreneurship Strategy (WES) Ecosystem Fund is providing $3.2 million for Queen’s University to design and deliver programs and services to accelerate, train, mentor and provide resources to women entrepreneurs and women-led companies in the community.

The focus of the WES strategy is to provide support to women entrepreneurs from diverse and underrepresented groups.