Queen's Quarterly

Queen's Quarterly
Queen's Quarterly

The Big Red Book of Propaganda

Sara Jordan-Heintz

Summer 2022 - The Big Red Book of Propaganda

 

 

A powerful marketing campaign built around Betty’s name recognition and a plethora of homemaking tips and tricks made Big Red the “Kitchen Bible.” While her image does not appear in the cookbook itself (those were illustrations that dramatically changed through the decades, making clear they couldn’t possibly all be the same woman), words such as “we” and “I” make readers believe Betty herself wrote the book and hand-selected the recipes just for “you” …


Bio:

Sara Jordan-Heintz is a writer, editor, and twentieth-century historian. An award-winning journalist, she has written hundreds of articles for newspapers and magazines. She holds an undergraduate degree in American Studies and resides in Iowa with her husband Andy Heintz, also a writer.