School of Graduate Studies

School of Graduate Studies
School of Graduate Studies

Arts Leadership and Arts Management

ARTL- 801* Arts Marketing
Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department.  This course includes a capstone project which will be a group investigative field study of an arts organization and best arts marketing practices (national and international) that culminates in a final written and oral presentation which will include recommendations to the arts organization being examined. Students will apply the theories and principles of arts marketing and audience development; apply theories and best practices in arts marketing with product, communication, distribution channel and pricing strategies; understand the continuum of audience development and engagement; generate marketing budgets and forecasts using analytics and metrics; and create and implement a strategic marketing plan. Skills workshops on social and digital media, arts education and community engagement will be offered to compliment the course curriculum.

ARTL-802* Arts Philanthropy
Students will apply the principles of philanthropy; create campaign structures and implement techniques; plan corporate, foundation, and individual fundraising campaigns using direct response, prospect research; sponsorship and philanthropic selling; patron fundraising, membership programs and major gift donor cultivation programs; grant writing; foundation fundraising, fundraising data base management; annual operating, capital, and endowment campaigns; museum programs and techniques; communication strategies for fundraising; staffing and department structures. Students will understand the continuum of giving, and be able to create a prospect pipeline to move prospects through a process of cultivation resulting in donations; be knowledgeable of current giving and demographic trends and practices in fundraising in a dynamic national and international environment; and develop realistic fundraising goals and plans with a solid understanding of individual, major gift, planned giving, capital gifts, sponsorship, and foundation fundraising.

ARTL-805 Strategic Planning
Students will generate an effective and collaborative strategic planning process for a mission-based and multi-stakeholder arts organization; understand a variety of strategic planning tools; gain insight into the principles of governance; become acquainted in leading deep organizational change with change management tools; and be acquainted with a variety and appropriateness of organizational structures. Students will understand the relationships between strategy, planning and execution; develop a strategic and mission-based approach to mapping the organization’s future; improve analytical skills of internal and external environment data and trends; use key performance indicators and benchmarks to evaluate progress on strategic goals; and develop creative planning and problem-solving skills for opportunities and challenges, and develop and implement a strategic plan.(1.5 credit units)

ARTL-806 Strategic Leadership & Governance
Cultural leaders drive innovation, attract and foster leadership talent within the organization, and create a successful and vibrant culture to deliver high-impact results. Students will analyze a variety of leadership styles and organizational cultures, and provides skills in leading through complexity and change in a quickly evolving industry. Students will undertake a personal leadership assessment and form their own leadership learning objectives, and will be able to seek career advice from industry leaders. The course provides the insight into governance and board leadership, including legal and fiduciary responsibilities and duties of loyalty and care. Students will engage in strategic thinking, leading organizational change, creating a high-performance organization, and collaborative consensus building. They will gain insight into governance and exercising executive leadership that will result in productive and engaged boards and organizations. (1.5 credit units)

ARTL-807 Cultural Policy
This course provides an overview of Canadian cultural policy and its impact on arts organizations. This includes a study of the historical development, formulation and execution of cultural policy in municipal, provincial and federal jurisdictions. Students will focus on the status of the artist through the exploration of institutional and governmental acts, policies, reports, objectives, strategic initiatives and programs. This course includes a research paper comparing Canadian and indigenous cultural policy to other international practices to provide strategic recommendations for future cultural policy development. Students will gain an intellectual grounding in theoretical conceptual frameworks and socio-political approaches to cultural policy; appreciate its public and artistic impact; gain an understanding of its historical evolution; be familiar with granting bodies and processes; government relations; and be able to evaluate the impact of cultural policy on cultural organizational planning and programming. Experiential learning includes the completion of a government grant. (1.5 credit units)

ARTL-808 Contract Negotiations
Students will acquire a working knowledge of the rights and needs of artists, artist unions and associations, relevant requirements of labour law, AODA and the Occupational Health and Safety Act, collective bargaining process, and negotiating contracts. Students will learn to plan negotiation approach within a contractual framework, utilize critical analytical thinking within a legal framework, succeed in a team-based environment, learn communication and persuasive skills, analyze financial and other impacts of contractual amendments, create a contract, and present a contract for ratification. (1.5 credit units)

ARTL-810 Arts Leadership Capstone Project
Students will be required to secure their own work practicum, and the program has incorporated a budget for Genovese, Vanderhoof and Associates (who specialize in arts placements and who have a track recording in internship placements) to assist them in this process. Students will report to a faculty supervisor from the School of Drama and Music. The practicum / research report represents the culmination of the student’s learning to apply and integrate the knowledge garnered from the program. In addition to obtaining experiential learning within an arts organization, students will write a research project report that will include an in-depth strategic review encompassing artistic vision, audience development, revenue and business development, governance and human resources, financial analysis and the external environment. This research project report will also include recommendations that can contribute to the future success of the organization. Through their practicum, the Masters students will gain practical experience and apply their theoretical knowledge; observe and analyze problems and solutions in a professional arts setting; interact with arts colleagues in a professional environment and in a wide range of activities; be able to find, analyze, evaluate, select and integrate information using various industry sources and from critical judgements through the preparation of the final research report on an arts institution; and gain insight into their future role and career interests in the arts. (6.0 credit units)

ARTL-814* Creative Entrepreneurship
This course will be of interest to students planning to work in, or develop products and services for, creative fields such as the fine and applied arts, design, theatre, teaching, advertising, film/video, music, and publishing. Students will practice idea generation, and conduct interdisciplinary market research to discover new niches and opportunities. They will learn how to model and present innovative solutions to “wicked” (persistent, ambiguous, evolving, multi-stakeholder) creative, social, technical, and business problems, and how to effectively promote new initiatives to secure buy-in from leadership, funding support, and sustained user engagement. This is an online course.  (This course is offered jointly with ENIN-301. Graduate students have additional course requirements).  Exclusion: ENIN-301.

ARTL- 820* Theatre Administration
This course examines a range of administrative and collaborative skills necessary for producing theatre works. Among the areas that will be defined and discussed are marketing, budgeting, fundraising, staffing, and production management. A variety of theatre-producing organizations (commercial, non-profit, university, and community) will be dissected to examine the assumptions which drive production decisions. The nature and importance of a “mission statement” for producing bodies will be stressed, and organizational structures will be analyzed. There will be a particular focus on the relationship between financial and physical resources and artistic vision. The nature of theatrical production as a larger social force and the outreach potential of theatre pieces will also be explored. Graduate students must complete an additional assignment demonstrating higher level analytical and interpretive skills, applying concepts learned in other Arts Leadership graduate courses. Offered jointly with Drama-448. Graduate students taking this course will be required to do an additional assignment or assignments.