R4R@Q Webinar Series - Promoting Your Research
DateWednesday May 5, 2021
6:00 am - 7:00 am
The Office of the Vice-Principal Research in collaboration with the Vice-Principal University Relations (Media Relations and Research Promotion) proudly presented Promoting your Research in an evolving communications landscape on May 5, 2021.
The transcript and closed captioning of this video were auto-generated. We apologize in advance for any errors in the transcription.
- Promoting Your Research presentation (POWERPOINT 10 MB)
- A quick guide to writing for The Conversation Canada (PDF 222 KB)
About this event:
Why is it important to disseminate your research findings? How can you promote your research in an evolving communications landscape?
Members of the media relations and research promotion teams in the University Relations portfolio will presented on the importance of research communications, the evolving digital communications landscape, and how Queen’s researchers can promote their work. Participants learned how to engage with the media, how to leverage platforms such as The Conversation Canada, and tips and tricks for using social media.
Why publicize your research?
- Increase the national/regional profile of your research and of Queen’s
- Enhance awareness of your research and your knowledge mobilization efforts with current and prospective funders
- Contribute to public understanding of important issues by sharing your expertise/findings
When does your research become news?
- Anything that aligns with the current news cycle. Timely examples include: COVID-19 impact, Federal budget
- An important research breakthrough or finding
- Funding for new research that could impact the public and major awards and honours