R4R@Q Webinar Series - Promoting Your Research


Wednesday May 5, 2021
6:00 am - 7:00 am


Virtual Workshop
Event Category

The Office of the Vice-Principal Research in collaboration with the Vice-Principal University Relations (Media Relations and Research Promotion) proudly presented Promoting your Research in an evolving communications landscape on May 5, 2021.

The transcript and closed captioning of this video were auto-generated. We apologize in advance for any errors in the transcription.

Session resources:

About this event:

Why is it important to disseminate your research findings? How can you promote your research in an evolving communications landscape? 

Members of the media relations and research promotion teams in the University Relations portfolio will presented on the importance of research communications, the evolving digital communications landscape, and how Queen’s researchers can promote their work. Participants learned how to engage with the media, how to leverage platforms such as The Conversation Canada, and tips and tricks for using social media.

Why publicize your research?

  • Increase the national/regional profile of your research and of Queen’s
  • Enhance awareness of your research and your knowledge mobilization efforts with current and prospective funders
  • Contribute to public understanding of important issues by sharing your expertise/findings

When does your research become news?

  • Anything that aligns with the current news cycle. Timely examples include: COVID-19 impact, Federal budget
  • An important research breakthrough or finding
  • Funding for new research that could impact the public and major awards and honours

Presented by:

Julie Brown
Media Relations Officer
Integrated Communications, University Relations

Kayla Dettinger
Coordinator, Research Promotion
Integrated Communications, University Relations

Melinda Knox
Associate Director, Research Profile and Initiatives
Integrated Communications, University Relations


Questions? Please contact Andrea Hiltz ( ahiltz@queensu.ca)

Learn more about the Resources for Research at Queen’s series