Milana Leskovac

My research focuses on the assembly, mobilization, and regulation of health and medical information and knowledge on social media. Specifically, I focus on the marketing and content moderation strategies of various actors including influencers, social media management agencies (SMMAs), and pharmaceutical and telehealth companies. Through this study, I aim 1) to understand what (and how) health/medical information is communicated on social media by patient influencers, pharmaceutical and telehealth companies, 2) to understand what guidelines shape content creation, marketing practices, influencer partnerships, etc. for patient influencers and pharmaceutical companies, and 3) to understand what the work of patient influencers and SMMA workers entails, in practice.