MPA 881: Government Communications
MPA 881
Elective Course
Summer 2027
3 Units
In-person
Course Description
Communications is increasingly at the heart of government as elected leaders seek to connect with citizens, engage stakeholders and persuade voters. From strategic communications planning to media management, advertising, polling and issues management, this course provides a thorough overview of the disciplines, skills and tools required for effective government and public affairs communications. With a blend of theory and practice, guest lecturers supplement course content to deliver lived-experience perspectives.