Organizations are great at tracking all sorts of things: financial performance, customer satisfaction, productivity and so on. But few know how to credibly measure and report their social, environmental and wider economic impacts — at least not with the same rigour and discipline as financial reporting.

The good news: now they can. There are best practices, tools and methods that can be used to define and quantify claims of impact and measure ROI for social investments.

This session is led by Elspeth Murray, strategy and entrepreneurship professor; Christopher Cotton, economics professor; and Bahman Kashi, assistant professor and founder of Limestone Analytics. Based on fundamentals taught in the Certificate in Professional Impact Analysis program, this webinar will be both practical and inspirational.

You will learn:

• How to define the social, environmental and economic impacts of your organization’s products, processes, projects, investments and policies
• How to establish accountable measures for evidence-based decision-making
• Ways to go beyond minimum compliance for corporate social responsibility
• How to put your organization at the forefront of measuring and reporting social impact
• The role of impact accounting (quantifying your footprint)
• How to choose an existing framework, or create your own, to verify, report, manage and adapt