The Physics, Engineering Physics & Astronomy Department presents a lecture by:

Chris Sasaki (Dunlap Institute, University of Toronto) 

The Science of Branding and the Branding of Science

Corporate marketing & communications practices for science institutions and science outreach

Abstract: Principles and practices used in private-sector corporate communications, marketing and branding can be applied directly to science institutions and science outreach. The concepts of branding, brand identities, target audiences, customer profiles, customer life cycle can help a science institution—a science “brand”—achieve its goals. I will explain these business concepts, and show how they can help guide an institution, and even help recruit students or build your outreach audience.