Events Calendar

Queen's University Queen's University

Events Calendar Header


Events Calendar

Admin Menu

The Science of Branding and the Branding of Science

Monday, March 20, 2017
1:30 PM – 2:30 PM
Stirling Hall
Room: 501
Find on Campus Map

The Physics, Engineering Physics & Astronomy Department presents a lecture by:


Chris Sasaki (Dunlap Institute, University of Toronto) 


The Science of Branding and the Branding of Science

Corporate marketing & communications practices for science institutions and science outreach


Abstract: Principles and practices used in private-sector corporate communications, marketing and branding can be applied directly to science institutions and science outreach. The concepts of branding, brand identities, target audiences, customer profiles, customer life cycle can help a science institution—a science “brand”—achieve its goals. I will explain these business concepts, and show how they can help guide an institution, and even help recruit students or build your outreach audience.

public lecture, open to all
  • If this event listing appears to have errors or inaccuracies, please notify the event's Contact (see above).