Led by Vice-Principal (University Relations) Michael Fraser, the University Relations (UR) portfolio is responsible for building and enhancing the institution’s profile and reputation as a leading, research-intensive university with global impact.
UR is comprised of Integrated Communications, Government and Institutional Relations, and Digital Strategy teams, all of which communicate key information to wide-ranging stakeholders in support of Queen’s mission.
The Portfolio
Integrated Communications
The iComms team develops and implements comprehensive communications strategies through stakeholder relations, internal and external communications, media relations, issues management, and brand communications. It also supports the strategic marketing work of Queen's faculties and schools in building and enhancing the university’s profile and brand.
Digital Strategy
The Digital Strategy team crafts strategies to seize opportunities in a rapidly changing digital landscape. It provides expertise, training, and consultation on comprehensive online tactics, ranging from user experience, accessibility, content optimization, design, and analytics.
Government and Institutional Relations
GIR handles relations, advises campus leaders, and coordinates advocacy efforts. They also manage ties with external post-secondary groups and maintain campus and community relationships.
